Global Strategy
Mike W. Peng
The world�s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today�s time-starved students in mind -- present current topics in every chapter.
ISBN : 9780357512364
ISBN : 9780357512364
साल:
2021
प्रकाशन:
Cengage
भाषा:
english
ISBN 10:
0357512367
ISBN 13:
9780357512364
फ़ाइल:
PDF, 15.10 MB
IPFS:
,
english, 2021